Conference Agenda
Day I - 16.09.2009
9.00 - 10.00
Registration
Welcome coffee
Open workshops
Panel 1 - Introduction
10.00-10.15
Opening of the conference
Michał Moszyński
President of Polish Digital Signage Association
Mariusz Orzechowski
Vice President of Polish Digital Signage Association
10.15-10.45
Digital Signage in Poland and in the world -
introduction
Mariusz Orzechowski Director Sales & Marketing in
NEC Display Solutions
Panel 2 - Case Studies part 1
10.45-11.00
Digital Signage in a bank post - the example of Alior
Bank S.A.
Jacek Miotke Sales Director DDS Poland
11.00-11.15
BZ WBK Digital Signage System
Damian Ludke
Marketing Manager Bank Zachodni WBK SA
11.15-11.30
Traffic.TV - DS in public transport - the example of
POL-TV
Michał Moszyński Dyr. Marketingu i Sprzedaży POL-TV
Multimedia
Coffee Break
11.30-11.40
Panel 3 - Equipment Matters
11.40-12.10
Professional carriers for Digital Signage systems
Mariusz
Orzechowski Director Sales & Marketing NEC Display Solutions
12.10-12.25
Interactive Digital Signage – Dsnet information
networks and interactive advertising
Tomasz Beuch Vice-President
of Magit
12.25-12.40
"Last Mile" in Digital Signage installations
Piotr
Kulesza Active Equipment Manager in C&C Partners Telecom
12.40-12.55
Designing DS systems.
Bartłomiej Gawron V-ce
President Narrowcasting
Lunch break
12.55 - 13.40
Panel 4 - DS Software
13.40-13.55
SCALA - the basis for advanced Digital Signage projects
Jacek
Miotke Sales Director - DDS Poland
13.55-14.25
AdLive – an innovative DS application – many clients -
different needs – one solution
Jacek Małka Product Manager
MCX Systems
14.25-14.40
URVE - flexible DS system
Tomasz Wojciechowski
Main Programmer in Eveo
14.40-14.55
POL-TV Content Management
System with integrated PROM system
Łukasz Langa IT Manager in
POL-TV Multimedia
14.55-15.10
Digital Signage for beginners
Wojciech
Kosek Technical Manager in NEC Display Solutions
Coffee Break
15.10-15.20
Panel 5 - Content is the King
15.20-15.50
Why content?
Grzegorz Góralczyk DDS Manager -
Sales Link
15.50-16.20
Digital Signage vs. subliminal advertising
Dr
Bogusław Kwarciak Strategic Director - Opus B
16.20-16.35
Animation and 2D/3D motion graphics – attractive and
innovative marketing message with the use of TV Pos technology
Krzysztof
Rybczyński Managing Creative Director Animatic Studio
16.35-16.55
Debate: DS. content vs TV commercials vs.
posters/outdoor
Chair: Adrian Klementowski - Editor - Visual
Communication
Panel 6 - Law
16.55-17.25
Digital Signage and legal solutions in Poland
Att.
Karol Jokiel - "Jurysta" Legal Office
17.25
Zakończenie pierwszego dnia konferencji
Day II - 17.09.2009
9.00
Beginning of Day Two
Mariusz Orzechowski V-ce
President of Polish Digital Signage Association
Panel 7 - DS in public administration
9.10-9.40
Examples of non-commercial applications of DS network
worldwide - police, government agencies, NGO-s, federal and state
authorities
Łukasz Mikołajczak - Editor-in Chief - Visual
Communication
9.40-9.55
Digital carriers at work in legal institutions - the
example of Trial Planning Support System
Maciej Jabłonecki - Head
of IT Department - Toruń Regional Court of Law
Panel 8 - DS in public space
9.55-10.25
DS systems in tourism, hotels, museums, sports
facilities and education
Mariusz Orzechowski Director Sales &
Marketing NEC Display Solutions
Panel 9 - Case studies part 2
10.25-10.55
The characteristics of DS communication in
entertainment and food venues
Katarzyna Kłopocińska Prezes
Zarządu 3 Space S.A. Konrad Mroczek Dyrektor Handlowy 3 Space S.A.
10.55-11.10
IMS, or new media at sales points. New opportunities
for exerting successful influence on customer's decisions. Case sudies.
Michał
Kornacki Prezes Internet Media Sevices SA
Coffee break
11.10-11.20
Panel 9 - Case studies part 2
11.20-11.35
Case study - Rossmann
Dorota Kamińska General
Manager - Qlu Ltd.
11.35-11.50
Case study - Empik
Łukasz Aranowski Project
Manager - Empik
Panel 10 - The space for DS in advertising campaigns
11.50-12.20
The importance of Digital Signage as a channel for
marketing communication in the customer's decision-making process
Dr
Bogusław Kwarciak Strategic Director - Opus B
12.20-12.35
DS expenses share in advertising budgets
Panel 11 - Digital Signage Association
12.35-12.50
Polish Digital Signage Association
Michał
Moszyński President of Polish Digital Signage Association
Mariusz
Orzechowski V-ce President of Polish Digital Signage Association
12.50-13.05
OVAB Europe
Ronni Guggenheim Vice President
OVAB Europe (in English)
Lunch
13.05-13.50
Panel 12 - Case studies part 3
13.50-14.05
Case study - Carefour
Ales Vitek General
Manager - PRN Poland (in English)
14.05-14.20
European examples of DS systems based on NEC Display
Solutions
Mariusz Orzechowski Director Sales & Marketing NEC
Display Solutions
14.20-14.50
Examples of DS solutions worldwide
Ronni
Guggenheim Vice President OVAB Europe (in English)
14.50-15.20
The state of DS in Europe and worldwide
Dr
Christoph Koller President Goergen & Koeller GmbH (in English)
Panel 13 - DS measuring systems
15.20-15.40
Every look counts / Real time mesurement
Moti
Gura President TruMedia (in English)
15.40-15.55
The efficiency measurement of DS system implementation
- the example of Spar network
Mariusz Orzechowski Director Sales
& Marketing NEC Display Solutions
15.55-16.10
The conditions for successful efficiency measurement
of DS carriers
Andrzej Gołoś Team manager - ARC Rynek i Opinia
Coffee break
16.10-16.20
Panel 13 - DS measuring systems
16.20-16.35
Do we really need research in the field of
Digital Signage?
Rafał Janowicz Prezes Pentor Research
International Poznań
16.35-16.50
The iCapture viewing figures measurement system in
Polish practice
Mariusz Stachowiak Manager Produktu POL-TV
Multimedia
16.50-17.10
Debate: The efficiency of DS systems (Pentor vs. ARC,
Maison Research House - prof. Dominika Maison).
Chair: Mariusz
Stachowiak, POL-TV
17.10
Summary and closing of the conference
Michał
Moszyński President of Polish Digital Signage Association
Mariusz
Orzechowski V-ce President of Polish Digital Signage Association
