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CONTENTS PATRON 2009
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Conference Agenda

Day I - 16.09.2009

9.00 - 10.00
Registration
Welcome coffee
Open workshops

Panel 1 - Introduction

10.00-10.15
Opening of the conference
Michał Moszyński President of Polish Digital Signage Association
Mariusz Orzechowski Vice President of Polish Digital Signage Association

10.15-10.45
Digital Signage in Poland and in the world - introduction
Mariusz Orzechowski Director Sales & Marketing in NEC Display Solutions

Panel 2 - Case Studies part 1

10.45-11.00
Digital Signage in a bank post - the example of Alior Bank S.A.
Jacek Miotke Sales Director DDS Poland

11.00-11.15
BZ WBK Digital Signage System
Damian Ludke Marketing Manager Bank Zachodni WBK SA

11.15-11.30
Traffic.TV - DS in public transport - the example of POL-TV
Michał Moszyński Dyr. Marketingu i Sprzedaży POL-TV Multimedia

Coffee Break

11.30-11.40

Panel 3 - Equipment Matters

11.40-12.10
Professional carriers for Digital Signage systems
Mariusz Orzechowski Director Sales & Marketing NEC Display Solutions

12.10-12.25
Interactive Digital Signage – Dsnet information networks and interactive advertising
Tomasz Beuch Vice-President of Magit

12.25-12.40
"Last Mile" in Digital Signage installations
Piotr Kulesza Active Equipment Manager in C&C Partners Telecom

12.40-12.55
Designing DS systems.
Bartłomiej Gawron V-ce President Narrowcasting

Lunch break

12.55 - 13.40

Panel 4 - DS Software

13.40-13.55
SCALA - the basis for advanced Digital Signage projects
Jacek Miotke Sales Director - DDS Poland

13.55-14.25
AdLive – an innovative DS application – many clients - different needs – one solution
Jacek Małka Product Manager MCX Systems

14.25-14.40
URVE - flexible DS system
Tomasz Wojciechowski Main Programmer in Eveo
14.40-14.55
POL-TV Content Management System with integrated PROM system
Łukasz Langa IT Manager in POL-TV Multimedia
14.55-15.10
Digital Signage for beginners
Wojciech Kosek Technical Manager in NEC Display Solutions

Coffee Break

15.10-15.20

Panel 5 - Content is the King

15.20-15.50
Why content?
Grzegorz Góralczyk DDS Manager - Sales Link

15.50-16.20
Digital Signage vs. subliminal advertising
Dr Bogusław Kwarciak Strategic Director - Opus B

16.20-16.35
Animation and 2D/3D motion graphics – attractive and innovative marketing message with the use of TV Pos technology
Krzysztof Rybczyński Managing Creative Director Animatic Studio

16.35-16.55
Debate: DS. content vs TV commercials vs. posters/outdoor
Chair: Adrian Klementowski - Editor - Visual Communication

Panel 6 - Law

16.55-17.25
Digital Signage and legal solutions in Poland
Att. Karol Jokiel - "Jurysta" Legal Office

17.25
Zakończenie pierwszego dnia konferencji

Day II - 17.09.2009

9.00
Beginning of Day Two
Mariusz Orzechowski V-ce President of Polish Digital Signage Association

Panel 7 - DS in public administration

9.10-9.40
Examples of non-commercial applications of DS network worldwide - police, government agencies, NGO-s, federal and state authorities
Łukasz Mikołajczak - Editor-in Chief - Visual Communication

9.40-9.55
Digital carriers at work in legal institutions - the example of Trial Planning Support System
Maciej Jabłonecki - Head of IT Department - Toruń Regional Court of Law

Panel 8 - DS in public space

9.55-10.25
DS systems in tourism, hotels, museums, sports facilities and education
Mariusz Orzechowski Director Sales & Marketing NEC Display Solutions

Panel 9 - Case studies part 2

10.25-10.55
The characteristics of DS communication in entertainment and food venues
Katarzyna Kłopocińska Prezes Zarządu 3 Space S.A. Konrad Mroczek Dyrektor Handlowy 3 Space S.A.

10.55-11.10
IMS, or new media at sales points. New opportunities for exerting successful influence on customer's decisions. Case sudies.
Michał Kornacki Prezes Internet Media Sevices SA

Coffee break

11.10-11.20

Panel 9 - Case studies part 2

11.20-11.35
Case study - Rossmann
Dorota Kamińska General Manager - Qlu Ltd.

11.35-11.50
Case study - Empik
Łukasz Aranowski Project Manager - Empik

Panel 10 - The space for DS in advertising campaigns

11.50-12.20
The importance of Digital Signage as a channel for marketing communication in the customer's decision-making process
Dr Bogusław Kwarciak Strategic Director - Opus B

12.20-12.35
DS expenses share in advertising budgets

Panel 11 - Digital Signage Association

12.35-12.50
Polish Digital Signage Association
Michał Moszyński President of Polish Digital Signage Association
Mariusz Orzechowski V-ce President of Polish Digital Signage Association

12.50-13.05
OVAB Europe
Ronni Guggenheim Vice President OVAB Europe (in English)

Lunch

13.05-13.50

Panel 12 - Case studies part 3

13.50-14.05
Case study - Carefour
Ales Vitek General Manager - PRN Poland (in English)

14.05-14.20
European examples of DS systems based on NEC Display Solutions
Mariusz Orzechowski Director Sales & Marketing NEC Display Solutions

14.20-14.50
Examples of DS solutions worldwide
Ronni Guggenheim Vice President OVAB Europe (in English)

14.50-15.20
The state of DS in Europe and worldwide
Dr Christoph Koller President Goergen & Koeller GmbH (in English)

Panel 13 - DS measuring systems

15.20-15.40
Every look counts / Real time mesurement
Moti Gura President TruMedia (in English)

15.40-15.55
The efficiency measurement of DS system implementation - the example of Spar network
Mariusz Orzechowski Director Sales & Marketing NEC Display Solutions

15.55-16.10
The conditions for successful efficiency measurement of DS carriers
Andrzej Gołoś Team manager - ARC Rynek i Opinia

Coffee break

16.10-16.20

Panel 13 - DS measuring systems

16.20-16.35
Do we really need research in the field of Digital Signage?
Rafał Janowicz Prezes Pentor Research International Poznań

16.35-16.50
The iCapture viewing figures measurement system in Polish practice
Mariusz Stachowiak Manager Produktu POL-TV Multimedia

16.50-17.10
Debate: The efficiency of DS systems (Pentor vs. ARC, Maison Research House - prof. Dominika Maison).
Chair: Mariusz Stachowiak, POL-TV

17.10
Summary and closing of the conference
Michał Moszyński President of Polish Digital Signage Association
Mariusz Orzechowski V-ce President of Polish Digital Signage Association

PROFILE OF PARTICIPANTS

• Marketing Directors and Managers
• Communications and PR Directors and Managers
• Media Directors
• Product and Brand Managers
• Marketing Specialists
• IT Directors, Managers, and Specialists
• Advertising Agencies Directors
• Digital Signage Network Operators
• Venture Capital
• Directors of research and consulting companies
• Directors of design and interior design studios
• Directors/Managers of municipal promotion departments (region promotion)
• Other people interested in the modern digital communications - Digital Signage

 
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