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CONTENTS PATRON 2009
GENERAL SPONSOR 2009
PLATINUM SPONSOR 2009
SILVER SPONSOR 2009
SPONSORS 2009
MEDIA PATRONAGE 2009
ORGANIZER 2009

Conference
Digital Signage Trends 2009

Digital Carriers
As An Element Of Modern Marketing Communications

Honorary Patronage: Polish Digital Signage Association
General Sponsor: NEC Display Solutions
Venue: Hotel Jan III Sobieski, Plac Artura Zawiszy 1, Warsaw
Date: 16 – 17 September 2009

A BRIEF REPORT

September 17 of this year marked the end of the 1st edition of the international Digital Signage Trends 2009 Conference in Warsaw. The event saw participation from more than 200 participants interested in the subject of the digital marketing communications. In the course of a 2-day forum, thematic debates enjoying huge interest were conducted and as many as 37 lectures were delivered.

WHAT TOPICS WERE ADDRESSED

Constructing the conference agenda, the organisers presented a comprehensive and extensive approach to the subject. First and foremost, many case studies, both Polish and foreign, were presented. The lectures describing the Digital Signage systems realisation concerned, among others, the implementation operations in such retail chains as Empik, Rossmann, Alior Bank, Bank BZ WBK, Carrefour, SPAR as well as realisation in shopping malls, entertainment venues, catering outlets, and on public transport.

The presentations included not only advertising systems but also information systems, e.g. support systems for the operation of public administration or the courts. The conference also broadly discussed hardware-related issues. Extensive thematic blocks dealt with Digital Signage carriers, players, and software. The legal issues related to the distribution of Digital Signage content were also covered.

MOST INTERESTING POINTS

Thematic debates enjoyed huge interest of the Digital Signage Trends 2009 participants. Two such discussions were held in the course of the conference. The first was dedicated to the DS content creation and opinions were on one hand delivered by practitioners - representatives of renowned advertising agencies, creative agencies, and companies constructing and managing DS networks while on the other by scientific authorities in the field of marketing – such as, among others, Dr. Bogusław Kwarciak. Another thematic debate pertained to the measurement of the effectiveness of the Digital Signage message. Representatives of such research institutions as Pentor Research International and Dom Badawczy Maison engaged in the discussion with representatives of companies offering their own solutions dedicated to the study of message effectiveness (e.g. the iCapture system).

NOT JUST LECTURES

Over two days of the conference, workshops were held parallel to the lectures. In two exhibition halls on an area of more than 300 m2, producers of hardware, DS IT solutions as well as of units designing, implementing, and managing DS networks presented their solutions. At the same time, the lectures and workshops provided the background for many productive business talks as the conference attracted boththe main DS market players as well as many a company and institution interested in this form of communication with the client.

PLANS

The high turnout and interest in the subjects raised, participation of foreign experts and an interesting presentation of DS solutions confirmed the event’s organisers in their plans to make the Digital Signage Trends a cyclical event.

PROFILE OF PARTICIPANTS

• Marketing Directors and Managers
• Communications and PR Directors and Managers
• Media Directors
• Product and Brand Managers
• Marketing Specialists
• IT Directors, Managers, and Specialists
• Advertising Agencies Directors
• Digital Signage Network Operators
• Venture Capital
• Directors of research and consulting companies
• Directors of design and interior design studios
• Directors/Managers of municipal promotion departments (region promotion)
• Other people interested in the modern digital communications - Digital Signage

 
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