Media about Us
Digital Signage Trends 2009
Media&Marketing,
September/October, 2009
During a 2-day forum, more than 250 representatives of
various sectors were entertained.(…) The conference participants had the
opportunity to become familiar with opinions of practitioners and
experts on the directions and trends determining the digital signage
branch development in Poland, Europe, and world-wide. The guests, and at
the same time speakers, included: Michał Moszyński and Mariusz
Orzechowski, President and Vice-President of the Polish Digital Signage
Association, Ronni Guggenheim, Vice-President of OVAB Europe, Dr.
Bogusław Kwarciak – Strategic Director of Opus B advertising agency, Dr.
Christoph Koeller and Professor Dominika Maison. The speakers’ addresses
pertained to the issues related to the digital signage implementation in
Poland and world-wide, technical issues – hardware and DS software,
legal aspects related to digital advertising as well as to the digital
signage message effectiveness measurement. The following thematic blocks
enjoyed the highest popularity - “Content is the King'' and “Methods of
Measurement of DS Systems Effectiveness”. They provoked heated debates
with the participation ofboth experts and conference participants.
Mira Ignatowicz, Media & Marketing
...
Digital Signage
Gazeta
Bankowa, 12 October 2009
More than 200 participants of the Digital Signage Trends
2009 Conference organised by 4D Media Relations agency under the
patronage of the Polish Digital Signage Association (PDSA), engaged in a
lively discussion of the digital marketing communications. In the course
of a 2-day forum, its participants heard 37 lectures. The conference
came as the continuation of two conferences held last year by NEC
Display Solutions and POL-TV Multimedia). (...) First and foremost, many
case studies, both Polish and foreign, were presented. (...) The two
days of the conference were filled with workshops held parallel to the
lectures. In two exhibitions halls on an area of more than 300 m2,
producers of hardware, DS IT solutions as well as of units designing,
implementing, and managing DS networks presented their solutions.
Lech Piesik, Gazeta Bankowa
...
Digital Signage in Bloom
Shopping
Center Poland, October 2009
Although the number of facilities and retail chains
boldly investing in new technologies is on the increase, for many
managers Digital Signage still remains a terra incognita. Such a
conclusion can be arrived at after having listened to the speakers of
the sector’s international Digital Signage Trends 2009 conference held
in Warsaw in September this year.
You cannot escape the modernity, states Przemysław
Świderski, the IMS Management Board Member, in his company responsible
for the Digital Signage systems development in shopping malls. The
Digital Signage Systems are a distinguishing mark for the malls and
facilitate the process of communicating with the client visiting the
premises.
Digital Signage perfectly fills in the gap between
“Desire" and “Action" in the well known scientific pattern, i.e. between
the desire for a given product and the readiness to purchase it, says
Dr. Bogusław Kwarciak, Opus B. Strategic Director, this technology also
eliminates the so-called cognitive dissonance since through providing
information about the product, it “manually” guides clients showing them
where it is to be found.
Julia Sawicka, Shopping Center Poland
...
Digital Signage – What Is It and Who Is It For?
SwiatObrazu.pl,
12 October 2009
From September 16 to 17, the international Digital
Signage Trends Conference was held in Warsaw. The conference was
dedicated to this important although still little discussed trend in
digital communications. (...) The conference organisers rose to the
challenge: the event’s agenda was discussed very broadly,
representatives of most diverse sectors of industry as well as exponents
of a variety of views on the DS were provided with a chance to speak
out. The effects of such a meeting and such an exchange of experience
are probably to be seen in the years to come, however, already today one
can see how important and valuable it was to take up the subject of DS
since the auditorium of Hotel Sobieski was bursting at the seams. And
this probably best proves that the topic is both interesting and
important.
Anna Cymer, www.swiatobrazu.pl
...
Digital Signage Trends 2009
Pro-Kreacja,
October 2009
From September 16to 17, theInternational Digital Signage
Trends Conference was held in Warsaw. The conference was dedicated to
this important although still little discussed trend in digital
communications. (...) The conference organisers rose to the challenge:
the event’s agenda was discussed very broadly, representatives of most
diverse sectors of industry as well as exponents of a variety of views
on the DS were provided with a chance to speak out. The effects of such
a meeting and such an exchange of experience are probably to be seen in
the years to come, however, already today one can see how important and
valuable it was to take up the subject of DS since the auditorium of
Hotel Sobieski was bursting at the seams. And this probably best proves
that the topic is both interesting and important.
Pro-Kreacja
...
The Echoes of the 1st Edition of Digital Signage
Trends 2009
Wirtualna
Polska, 17September 2009
On 17September, the 1st edition of the international
Digital Signage Trends 2009 conference came to a close in Warsaw. The
event saw the participation from more than 200 participants interested
in the topics related to the digital marketing communications. (...).
The Digital Signage Trends 2009 conference was a very valuable source of
information on DS systems and market, in my opinion, not only for the
participants, but for the sponsors as well. The broad scope of issues
including legal and technological issues as well as the issues of the
content carriers, numerous examples from both the world and the Polish
market guaranteed that there was something to suit everyone’s interest,
Kamila Pawlikowska, Senior Marketing Specialist at MCX Systems,
summarises the conference.(...) Over two days of the conference,
workshops were held parallel to the lectures. In two exhibitions halls
on an area of more than 300 m2, producers of hardware, DS IT solutions
as well as of units designing, implementing, and managing DS networks
presented their solutions.
www.tech.wp.pl
...
Meeting at the Top
Visual
Communication, August 2009
Digital Signage systems are becoming more and more common
on Polish market. Soon, an LCD monitor LCD, projector, video wall, or a
LED wall will cease to be viewed as technical novelties and will become
standard carriers for information and advertising. (…) What does one
have to know about Digital Signage systems? What are their components,
how to manage them, what is the cost of preparing a DS campaign, whether
to invest in your own DS system or maybe buy air time from an existing
network? Answers to these and other questions will be provided during
the two day Digital Signage Trends 2009 Conference.
Visual Communication
...
Good Opportunities for Digital Signage
OOH
Magazine, July/August 2009
We are talking about the digital signage market, the
first months of operation of the sector’s association and the upcoming
Digital Signage Trends Conference with Mariusz Orzechowski, Director of
the Polish Branch of the NEC Display Solutions Europe GmbH,
Vice-President of the Management Board of the Polish Digital Signage
Association, a founder-member of POPAI Poland. (…)
OOH: What entities, apart from the companies
directly involved in the implementation and administration of DS
networks can be interested in the conference?
MO: Thinking about conference participants,
practically neither the industry nor the origins of the venture capital
(private or budget) are a limitation. What is important is whether a
given entity wants to take advantage of the modern form of advertising
on digital carriers. Digital signage constitutes a possible answer for
the needs of each, even most specific sector and client.
Robert Załupski, OOH Magazine
...
Digital Signage Trends 2009 Conference
Photoshop,
September 2009
Together with the Polish Digital Signage Association and
NEC Display Solutions, from 16 to 17 September this year, 4D media
relations agency is to hold the international Digital Signage Trends
2009 Conference in Warsaw. The event is dedicated to the modern form of
information and advertising message delivery carried out with the use of
a network of digital carriers such as LCD monitors, projectors,
interactive kiosks, or video walls. (...) The conference participants
shall have the opportunity to become acquainted with the opinions of
practitioners and experts regarding the directions and trends providing
the guidelines for the Digital Signage sector development in Poland,
Europe, and world-wide. They will also participate in workshops and
debates with the participation of international specialists.(...)
Additionally, on an area of 320 m2, the visitors will have the
opportunity to see the latest DS solutions such as interactive window
displays, touch panels, large format walls, info kiosks, INDOOR and
OUTDOOR systems, or viewer counters. Anyone interested will also have an
opportunity to take part in workshops.
Photoshop, computer graphics’ magazine
...
4D Agency for the Digital Signage Trends 2009
Conference
Mediarun, 30,
June 2009
The event will be held in Warsaw, from 16 to 17 September
this year and it will be dedicated to the modern form of information and
advertising message delivery carried out with the use of a network of
digital carriers such as LCD monitors, projectors, interactive kiosks,
or video walls. The Digital Signage Trends Conference is assumed to
become the sector’s regular event addressed to companies and
institutions interested in the implementation of DS networks for
advertising or information purposes. During the 2-day-long forum,
approximately 250 representatives of various sectors will come together.
The conference participants will include both representatives of media
houses, research and advertising agencies as well as advertisers,
facility owners (hotels, shopping malls, sports and communication
facilities) and also representatives of the financial, education, and
administration sectors.
mediarun.pl
...
